Less guesswork, more results —optimize your media in minutes.
Optimise your media mix to unlock up to 20% higher ROI
Versatile scenario modeling
Explore a range of scenario options tailored to your marketing objectives and make quick trade-off decisions.
Time frame customisation
Plan on your terms. Whether you're mapping out the week, quarter, or the year, the Scenario Planner lets you run simulations that match your marketing rhythm—so every strategy stays timely, relevant, and results-driven.
Scenario Planning
Custom Limits
Set custom spend limits for each channel to reflect real-world constraints or strategic goals. With this level of control, your scenarios stay grounded, and your marketing mix stays aligned with both business priorities and operational realities.
Maximize impact by finding optimal spend levels, testing ‘what-if’ scenarios, and reallocating budgets with precision—whether you're cutting, increasing, or optimizing spend. Compare the performance of competing scenarios and make decisions with confidence.
Budget Recommendations & Scenario Insights
After running a scenario, the Scenario Planner breaks down both your current and projected performance. It starts with your baseline—existing spend, ROAS, or CPA from your MMM model—then shows optimized budget allocations and forecasts the impact on key metrics. Instantly see where to cut, where to invest, and how to unlock greater returns from every marketing dollar.
Revolutionizing marketing strategy with AI-powered analytics to maximize your return on investment across all marketing channels.
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