Your marketing, decoded in real time.

Stop guessing, start knowing —
turn data into decisions that actually move the needle.

Holistic View of your Marketing Performance

Explore the Insights section to see how each channel drives performance, interacts with others, and impacts your strategy—so you know what’s working and where to focus.

Overview

View essential metrics like Paid Channel Efficiency, ROAS vs. Revenue and Spend, Long-Term and Short Term impact, Omnichannel impact and Overall Attribution to get a quick, clear picture of your marketing performance and impact.

Paid Channel Deep-dive

Dive into individual paid channels with detailed metrics like Spend Charts, Channel ROAS, Saturation Curves, and AdStock Effect Curve. See spend share, revenue share, and median ROAS to develop comprehensive understanding of each channels impact & role.

Trends

Get a clear view of how your strategy is performing and evolving, all in one place. Monitor ROI, channel contribution, and marketing effectiveness over time. Get a clear view of how your strategy is performing and changing over time.

Impact of Other Factors

Incrementality Index

Tools like GA4 and Ad Platforms are widely used for cross channel performance measurement and budget allocation.

However, they struggle to calculate the true ROI of Paid Digital Channels within platforms like Meta, Google, TikTok, etc. Our incrementality index helps bridge this divide.

Your marketing doesn’t operate in a vacuum — MMM reveals how non-paid factors influence your performance.

Organic Activities (SEO, Social Media, E-mails, etc.)
Product & Ops (Promotions, Product Launches, Website Changes, etc.)
External Factors (Seasonality, Holidays, Competitor activity, etc)
Understand how these factors impact your marketing and it’s outcomes to plan accordingly.